It is important, particularly if the image is going to be used for PR purposes or Advertising that the image has some personality and can evoke a memory or feeling in the viewer. Studies have shown that people are more likely to remember something if they have a semantic attachment to the item. We had this in mind, particularly with this image. The children’s toys and girl in the bedroom drawing on the bed will likely evoke a memory to those who see the image, making them more likely to remember it.
We also included dusk lighting in this shot, to make the scene seem more atmospheric, and to steer away from the many day shots you see in magazines.